GOOGLE X RIO OLYMPICS
In anticipation of the 2016 Summer Olympics we worked with Google Brazil to introduce Rio locals to Google Translate - a tool that would help them break down language barriers and make over 500,000 guests from all over the world feel at home.
The campaign was so successful that the International Olympic Committee made Google Translate (not an olympic partner/sponsor) the official voice of the Paralympic closing ceremony - a partnership that resulted in 110 million dollars of earned media and over 2 billion impressions worldwide.
CASE STUDY
FILM
We launched the campaign with a film that celebrates the bridge building power of language.
OOH
We turned 750 unique placements into the app interface and translated local "Pro-Tips" from Portuguese into languages visitors would understand.
