SURFRIDER REFRESH
Surfrider has been successfully protecting coastline for decades, but most of its membership consists of hardcore surfers who have a far deeper connection with the ocean than the average beachgoer. They wanted to get casual beachgoers excited about conservation. So we created a campaign centered on one big truth:
We all love something different about the beach.
So we all have our own reason to protect it.
FILM
NON-TRADITIONAL & SOCIAL
Surfrider is known for their member-only bumper stickers - so along with the brand refresh, we re-designed these badges of honor, allowing each member to re-work our tagline to represent what exactly they're protecting - be it a specific beach, beers at sunset, or that feeling when the sand disappears under your toes as the water slips back to sea.
