Afterpay is all about increasing access to the things people need and want. So as the lead sponsor of NYFW ‘22, we set our sights on hosting the most accessible fashion week ever.
From crowd-sourced garments to NFT “Keys” that unlocked access to the shows, afterparties and exclusives, Afterpay X NYFW showed how powerful fashion can be when everyone’s invited.
Kim Shui’s “Pixel” dress features hundreds of fan-submitted photographs.
We partnered with 5 iconic designers to develop 5 NFT “Keys” that reflected the essence of their NYFW collection. Each key unlocked items and experiences generally reserved for fashion insiders. The keys sold out almost immediately, unlocking unprecedented access to NYFW for hundreds of budding designers, artists and fashionistas.
